src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
10 Ways to Make Sure Your SEO Goes Out of its Way for You
By Michael Murray | Date Submitted: 06/17/05
Keywords: seo, sem, search engine marketing, search engine optimization, website promotion, online marketing
Summary: If companies are going to work with an SEO firm, they should keep these guidelines in mind if they would like to get the most out of their search engine optimization services. These tips will ensure better service and improve search engine rankings.
If they want to have success, companies should do everything they can to ensure that their SEO firm doesn’t provide lousy service. Here are 10 tips to keep in mind:
1. Be realistic. Don’t waste your time or the SEO firm’s expertise by arguing about broad search terms. Don’t say you want to be in the Top 10 for “e-commerce.” The SEO firm should ask: “E-commerce and what else? E-commerce consultants? Please be specific.”
2. Think long-term. If you can’t help yourself and you want broad search terms, such as “toys,” think through what it may take to pull that off. Variations on your favorite term may be best in the short term. If you start looking a year or two out, then make sure there aren’t site design, programming and link popularity flaws.
3. Be open with log files. Don’t shield log files from the SEO firm. Admit if your web analytics capability is poor. How can the SEO firm do a good job if your host company can’t provide decent statistics, such as the number of visitors from search engines and the actual search terms they use?
4. Change text. If an SEO firm wants to change text, give the consultant lots of room. If a graphic can be modified so the words appear as text, be open-minded about the change. Chances are, it won’t hurt the overall look of the web site. SEO professionals grit their teeth when clients say they want rankings and then resist change.
5. Don’t sit on recommendations. You may end up discouraging the SEO firm you’re paying if you hire them and then fail to review their suggestions.
6. Reply to e-mails, voicemails and other communications. If an SEO firm contacts you, especially for a scheduled meeting, make a point to return the e-mail or call. Really, it’s a good idea to be available for strategic conference calls.
7. Stick to the program. Don’t ask the SEO firm to optimize the web site and then expect them to provide Pay-Per-Click (PPC) guidance as well. If you can’t handle PPC on your own, pay the experts.
8. Keep statistics in perspective. With many search terms and engines, it’s always going to be possible for some keywords not to rank. Don’t get hung up on what search terms didn’t pop in the Top 30. Focus on your traffic growth and conversions.
9. Know your limits. SEO firms appreciate informed clients – to a limit. Read the articles. Pick up an SEO book. Keep up with the news. But don’t hire an SEO expert and then tell them you’re an SEO expert. For example, you may be excited to learn about all of the SEO devices that could be at your disposal. Don’t blame the SEO firm for failing to use them all at once. Measured, gradual changes are best.
10. Take your company name out of title tags. Do yourself a favor and make title tags available for search terms, not your long company name. Only keep it if it’s short and useful from a title tag proximity and density standpoint.
michael@fathomseo.com
Author's URL: http://www.fathomseo.com
Michael Murray is vice president of Fathom SEO, an Ohio-based search engine marketing firm. He recently presented “SEO Overkill” at the national Search Engine Strategies conference. Fathom SEO is a member of the Better Business Bureau in Cleveland, SEMPO, SEO Consultants and OSEOP. Visit our site for our SEO white papers and recent SEO studies on the manufacturing and health care industries. michael@fathomseo.com
¶ 4:05 AM 1 comments
Keywords : search engine optimization, seo , search engine indexing
Search Engine Indexing - 3 Strategies Guaranteed to Skyrocket Your Success
By Michael Turner Date Submitted: 08/08/05
Keywords: seo, search engine indexing, submitting to search engines
Summary: Search Engine Success Made Easy
In order to design a website that performs well with the search engines, it is very important to give the search engines what they want. You'll want to find out what search engines index and what they do not in order to have your pages returned as a result. Consider the following strategies to get your web page noticed as frequently as possible.
Strategy #1 - Keywords
To most search engines, keywords are vitally important. Because of this you will want to pay special attention to keywords and how they play a role in your website and ultimately search engine results. Do some research to find the keywords that are most important to your products, services, and what your website is all about. Then, construct copy using the keywords, being sure to include the keywords in the title and near the top of the article. By doing this, you will be sure to gain a high ranking with the search engines that give more consideration to keywords.
Strategy #2 - Don’t Spam
Be sure to know the rules and regulations of search engines in order to get a high ranking, increased traffic, and ultimate success. One major rule most search engines big and small adhere to is no spamming. If you do spam you will more than likely be blacklisted from the search engines indexes which means your URL will not be returned as a result for people’s searches regarding your website, and in turn you will receive little traffic if any at all. Be sure you do not engage in spamming and be clear about what the search engines consider spamming so you do not risk being blacklisted.
Strategy #3 - No Frames
Frames cause problems for a lot of search engines and as a result most search engines do not include web pages with frames in their indexes. To avoid this make sure you develop a website that has a unique URL for each page within your website. The money you might save from building a web page with frames will backfire because you will not get traffic. Do whatever you must do to exclude frames from your website and then watch the traffic increase on a daily basis.
There are plenty of things you can do to increase your success of your website, however these three particular strategies are guaranteed to help you, increase your traffic, and ultimately sales. Don’t let another day pass by without employing these strategies and increasing your website traffic.
info@powertraffictactics.com
Author's URL: http://www.powertraffictactics.com
Michael Turner reveals his foolproof way to increase website traffic in his free 7 part mini-series. Grab it free right now at http://www.powertraffictactics.com/
<
¶ 11:00 AM 0 comments
Below i am listing few points that you have to keep in mind while optimizing your webpages.
The things you need to check :
1. The code in your webpages - Make sure there is no coding error in your webpages and that you have proper html. Close every tag that you have opened. Remember sometimes the webpage in the browser will look nice but there could be a chance that coding is improper even when the design looks good on the browser.
2. Different browsers - This is from the designers point of view and not so much of an SEO thing. Make sure to check your design in many browsers. Popular ones are Internet explorer and Firefox.
3. Keywords - Remember to use your keywords properly and check the density. Make sure that you have not over done it. If you put key phrases too many times then that could be considered as spam. Let's say you are targeting the keyword javascript popup then dont fill the page with the key phrase but use combinations like javascript popups or javascript popup window.
4. External Links : Do you know who you are linking to ? - It is important that you know who you are linking to. If you are linking to a site that does illegal seo practice then your site could get into problem too.
5. Internal links - You should always do proper internal linking. Check to see if your pages are properly linked and that no link is ending up in a 404. linking internally to similar pages could boost your search engine ranking.
Some more search engine optimization training tips in next blog session.
Regards,
Search engine optimizer ¶ 10:53 PM 0 comments
The things as you know are so very different now !!
With the amouny of massive help and info sites available, you don't need the help of an SEO guru. Within few seconds or minutes you have the answers to your questions in front of you.
SEE Below I have listed some ways which can act as a robotic free search engine optimization expert for yourself :-
1.Forums dot com : The chances are high that the question that you want to ask has been asked before many many times and aswered several times already u know ?. You just have to browse though the popular forums of your category or selected topic and you are just done.
2.So simple - Direct questions and answers : You can ask questions directly and you shall receive an answer within few minutes. Some Popular site under this category is Yahoo answers at http://answers.yahoo.com and other one is Google answers at https://www.google.com/answers.
3.Articles are the best options : Search facility is available at various article websites sites which you can use like articlesites.com , goarticles.com or ideamarketers.com and find your search engine optimization solution then and there. To find articles one of the most popular software available is here : http://www.jvwinc.com/article-extractor.html
4.Blogs or SEO Blogs or marketing blogs : The massive popularity of Search engine optimization blogs is so increasing day after day. You can get information and knowledge of SEO by visting the web-logs. Add the rss url of the popular webblogs to your rss reader or web log reader software/script. Example add Matt Cutts blog for Gadgets, Google, and SEO, Yahoo Blog and more. Specific search for different blogs can also be made at site from google = http://blogsearch.google.com/. ¶ 10:19 AM 0 comments
1.You have to start with the beg of the document.
Many people who do search engine optimization in India think that you should start with as your html document which is wrong.
Imp : You should always start your documner with something like <!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN">
Remember Html is really really very important in Search engine optimization and that you need to have valid and proper html to have your website get top rankings on serps.
I recommend for today you start with w3schools.com website as that is the best resouce for html basics and web development.
Next post we will continue with rest of the document and seo training. ¶ 10:18 AM 1 comments
Getting your website listed in the search engines is relatively easy if you submit it, but even if you don’t you can still get your website indexed by the larger search engines by following a few simple tips. The reason for this is the search engines spiders search the web on a daily basis looking for new websites to index, old ones that are no longer valid, and the like. So, if you follow these simple steps, the search engines spiders will pick up your website and index it without you even having to submit it. As a matter of fact, you will generally see your website appear in the search engines faster by simply using other methods to get listed instead of submitting your URL. Follow these suggestions and the spiders will pick up your site when they are out making their rounds.
Tip #1 - Links
Links to your web page on the Internet basically tell the search engines how popular your website is. So, if you have tons of links, your website will be considered very popular and as a result be ranked well with the search engines. The fewer links you have makes your site less popular so if you want the search engines to index your site without submitting it, make sure you have a lot of websites linking to you.
Tip #2 - Keywords
Keywords are another thing the search engines look for and you'll want to include them on your website. The more relevant keywords you have on your website in meta tags, titles, and the beginnings of paragraphs, the quicker your site will get ranked well for your desired search phrases.
Tip #3 - No Frames
If you really want the search engines to pick up your site without you having to submit it, you better be sure you have a website that does not use frames. The reason for this is that websites using frames create problems for the search engines and a lot of times the site is not recognized, not to mention indexed. Avoid frames at all costs because the search engines hate them... there really is no use for them.
Tip #4 - Fully Constructed
You will also need to make sure that your website is fully constructed with no pages still under construction or waiting to be completed. You may not get indexed by the search engines with an "under construction" website because they only want to index complete web sites that are ready for visitors.
About the Author
Michael Turner reveals his foolproof way to increase website traffic in his free 7 part mini-series. Grab it free right now at http://www.powertraffictactics.com/
¶ 10:52 AM 1 comments
Keywords : seo tools, seo softwares, seo scripts
10 Great Search Engine Optimization Tools for Your Online Success by Milena Sotirova
The Internet promotion of every company is related to the search engine positioning of the site. The positioning is important for your books, products and services to be easily found online.
Search engine position is the place which a site takes in the search results for every search engine after performing search. The searches often are results of one or more words entered in the search bar. It seems simple to find where your site is by searching with the related keywords. For the search engine optimization being effective you need these keywords in your meta tags. If you want to check how it works, type for example "promotion" in Google and Yahoo to find that http://www.promotionworld.com/ is on 2. and 1. position respectively (this may change at the time you read this).
Meta Tags - How to create your meta tags
Meta tags are specific HTML tags that exceed their "what you see is what you get" functions to display content and serve as a mediator between the site page and the search engines, performed by their crawling robots.
The Title Tag is, as it can be assumed by its name, the site or page title that best describes the site content and purpose and contains of short phrase that can include the site name. It can be separated or not by colons but must include the words that describe the main functions of your site. When you write it, you can consider that the search engines will select your site in the search results more successfully if the metas contain the keywords you are going after in the search engine optimization.
Meta tags are easy to create with the PromotionWorld's Meta tag generator http://www.promotionworld.com/seotools/index.php?rdt=meta that makes this task an easy one step effort to get the entire code the way it should be in the site's HTML code immediately after the tag.
To be sure that your meta tags contain the appropriate keywords that will lead you to the top of the search list you can try a little research using the Keyword suggestion tool http://www.promotionworld.com/seotools/index.php?rdt=keywords . Here you can find what are the most searchable keywords related to your content and to include them in your meta tags. You can go back again and again to check and update your keyword list according to the search trends.
Search Engines - How to submit your site
After your site is dressed with the meta tags, you are ready to go and submit it to the search engines. The Free Search Engine Submission tool will automatically submit your site to more than 60 search engines, including the best known. Just follow the easy steps and you will get your site submitted and a detailed report about the submission process results displayed and send to you.
Search Position - Where You Are
The positions of your site is easy to find using the Keyword Ranking Tracker http://www.promotionworld.com/seotools/index.php?rdt=kwrank. This handy tool will quickly tell you the site ranking on Google. You can check the competitors' sites as well to see where you are. To find out where your competitor's sites are located you can look at the WebSite Location Tool.
The effective optimization is based on statistics and you can check up how your results change thru the time using the secure help of PromotionWorld's Keyword Ranking Monitor. Your keywords and URLs are stored easily accessible with your user name and you can check the trends of any keyword search results displayed in well designed graphics. You can even select a keyword from the keyword suggestion list and import it into your keyword result table just by one click.
The most advanced search at all Google Datacenters can provide you with information about how your ranking is moving depending to which server the search inquiry is sent. This Google DataCenter Watch tool http://www.promotionworld.com/seotools/index.php?rdt=dance can allow you to predict your keyword optimization efforts.
Links - The secret of traffic
The links that are going to your site by other sites are important for your Traffic and Google PageRank. You can permanently check up your link status with this Backlink Tracker Tool http://www.promotionworld.com/seotools/index.php?rdt=bklinks . Your link history will be stored and here you can find how effective your link exchanges with other sites are - a technique of vital importance for your site online success. To check your Google PR now just go to the Google PR Tool enter the URL and get the result.
Extras - Convert your site traffic into money
There is a good advertising program that gains more and more popularity and becomes a materialized developer dream of earning just from the user traffic to the site. Google AdSense is designed to provide you the opportunity to provide to your users fresh related to your content links and to make you benefit from it without any effort. Using Google AdSense Tool you can see from here how the Google Adsense ads will appear on your site. Try this simple and attractive free tool to see the Google AdSense program diversity designed for your content.
If you already have a Google AdSense account you can easily monitor your AdSense data displayed in graphics and charts to get you an easy visual access to your campaign.
WebSite Gifts - Count your visitors and make them happy
Your site content will be more accessible if you provide the users an option to search free thru your site pages. You can get this Free search for your site.
A good gift for your site is the Free Counter displaying the number of visits for your pages. Get this tool and set it on your site. If you have an idea of some different image you can send that or if you feel, you can prepare an image and send this to be included in the tool set. Be creative and make the other users appreciate your talent.
I hope that you enjoyed our touring thru the amazing tool land and you get even more ideas about how can you promote your site.
About the Author
Milena Sotirova is Editor of DevStart, Inc. http://www.devstart.com/. She has publications on web promotion, search engine optimization and web hosting industry news coverage and analyses. PromotionWorld.com is one of the most popular sites for web promotion and contains tutorials, tools, articles and search engine news. Subscribe for DevStart Channel http://www.promotionworld.com/informer/
Send your feedback to editor@devstart.com
